A promo video for a new "flying car" called the Kitty Hawk Flyer is trending online. It's really more like a low-flying personal helicopter though. It looks like an oversized drone that's big enough to ride on.
The one in the video is a prototype they made to fly over water. So it has pontoons instead of wheels. It's not clear how much they'll cost, but the company is offering a $2,000 discount for people who pre-order. So probably tens of thousands of dollars.